Since launching The Martini Club International in 1996, co-founders Michelle Hunt and Laura Panter have been at the forefront of their industry, breaking new ground as beverage alcohol experts and custom drink designers, leading with passion and purpose. Their newest venture is no less innovative: The Martini Club is officially going mobile.
By evolving their Toronto-based business into a virtual, mobile and fully adaptable consultancy, Michelle and Laura will now have the flexibility and capacity to focus on servicing their corporate consulting clients across the continent. Rather than remaining a 20th century-style bricks and mortar, geo-constrained business model, The Martini Club is taking its show on the road.
To pave the way for this bold new move, The Martini Club has forged a unique alliance with VIB Event Staffing, a trusted partner and leading resource in the GTA. As of May 2018, The Martini Club’s award-winning specialty bar service has been integrated into VIB, thus freeing up Michelle and Laura to launch “Martini Club Mobile” and do what they do best: bringing new, leading edge beverage programs to life. Communicating through mobile platforms and connecting in face-to-face meetings, The Martini Club’s renowned expertise and innovation in custom drink design will now be available on demand and in person as needed – and wherever fine cocktails are served.